When you click one of the buttons at the end of the video, it becomes an interactive feature where you control what happens with the bear!
It's kind of a weird product to be promoting, though.
I guess there's still a market for eraser tape in the digital age.
I typed in "tickled" first, then "nuked"- which got the error video.
Some other words I entered were "wrestled, punched, screwed, ate, kissed, shaved, erased," and many more. The amount of segments they shot for this is pretty impressive.